It was an almost-blip-of-a-segment on CNBC, and Mass Comm. major that I was, to be on TV sounded like fun.
A couple years ago The Boston Globe did an article on how my then-house-mate and I, two divorced empty-nesters, collaborated financially. We had worked together, raised sons in the same town, and setting up a joint household was like Kate & Ally some twenty sit-com years later. CNBC came looking for a follow-up interview but learned I'd left the North Shore of Massachusetts for Sandgate, Vermont and (surprise!) a new relationship and business partnership.
The producers thought that was even better copy -- it certainly brought up a whole different set of financial protocols and improvisations. Good television? For the show, maybe; for an audience of baby boomers in a similar boat, perhaps, but for the "talent?" Maybe not so much. Who wants to talk about financial intimacy ever, but especially in the arena of over 50? Especially on nationally televised TV? My partner wanted to know what on earth was I thinking! I tried to explain, but it didn't come across as what men would define as "thinking."
It starts with my fascination with left field. When something comes from left field or seemingly out of nowhere, I interpret that as a surprise gift...an unscripted role to play. So I did a quick run-through of my knee-jerk objections:
1. I don't want to be on camera for all the obvious reasons (scared about how I'll look or sound and result in coming off as fake and foolish).
2. The context of the segment is financial planning, and I haven't. We're a business start-up in a lousy economy hampered by new no-lending laws and an unsaleable, unheatable home in a very, cold winter. The fact that we're happy and making it work is probably not the point they want to make. And not only that, but
3. My partner is a private, ain't nobody's business but my own kind of person who won't want to participate.
So, if this really was an opportunity knocking, what possible benefit could come of it? Was there any incentive to volunteer financial exposure and risk personal humiliation in a TV show I never even watch? The answer is an equivocal, counter-intuitive yes for three reasons:
1. I've been putting off making a straight-ahead accounting of my new life, love, and business because of course, it's a work in progress. I didn't issue a Christmas wrap-up letter this year, and many friends don't know I've been a Vermont resident the last 18 months. How cool would it be to make up for that with a link to me on TV?
2. It's not easy to articulate my vision for the future, but I've got one. It sounded a little fuzzy and idealistic at first, but as I've walked the walk, I should be able to talk it too. Bring on the questions, and my commitment will give rise to right words. And if that's not germane to the reporter's interview, at least I've updated the mission statement for myself.
3. Even the briefest of segments could be good P.R. for our business. They wanted to shoot some "B roll" of my environment which would include the insulation truck in the driveway and the logo we just had detailed. It's financially relevant, a green energy cure for heat loss and fuel bills, and such random exposure could lead to -- who knows -- new customers out of left field?
Well, it turns out the gift of this media experience wasn't a media experience at all. CNBC wanted to show a Sandgate couple navigating a new boomer frontier, and even without a speaking role, my partner made it clear he was not and would never be camera ready. And with that, the deal was off.
My former house-mate went ahead with her interview and said it was surprisingly empowering. She says she can only hope she'll feel the same when it airs. Me, I got number two of my benefit list just for a willingness to show-up. That's something, but it seems there should be more. I decided to let one medium can lead to this other -- off with TV and onto this blog!